Care Of Editions is a record label that develops new distribution models to provoke performative interactions with the market. For example, a purchase of music opens up a sequence of possibilities for other listeners: in some cases by redistributing the cost of purchase to listeners who are paid to download the same album, in others by creating a ‘listening zone’ which gives free streaming access to any listeners in the same geographical area. Audience participation generates both a signal for broadcasting the music and a means of considering the mechanics of distribution through the interplay of physical and digital materials.